All About Us

Bienvenue, hóʔą, Wachiya, -ᑐᖕᖓᓱᒋᑦ, welcome to Northern We in Tourism, let’s begin our journey now.

Taking place in the Northernmost reaches of Canada, the Northern WE in Tourism project unites Indigenous women entrepreneurs from the Northwest Territories, Newfoundland and Labrador, Nunavut, the Yukon, and Northern Quebec in a study to identify common pathways to entrepreneurship.

A collaboration between the Indigenous Tourism Association of Canada (ITAC) and allied researchers, the study is informed by Indigenous women from the North who have “Joined the Circle” in their community to share their stories of success and disappointment in pursuit of sustainable livelihoods in tourism.

Together, we will identify best practices and explore the paths women travelled to launch and grow their business. Shining a light on the accessibility of resources, the efficiencies and deficiencies of existing training, supports, and services – we will build bridges that span cultural barriers on the intersection of technology and tradition.

Still have questions? Check our FAQs for more information.

Meet Our Team

Sonya GraciLead Researcher
Sonya Graci is an Associate Professor at the Ted Rogers School of Hospitality and Tourism Management at Toronto Metropolitan University in Toronto, Ontario, Canada. She is also the Director of Toronto Metropolitan’s Hospitality and Tourism Research Institute.

Yvette RasmussenProgram Manager
A proud member of the Stswecem'c Xgat'tem First Nation in British Columbia, Yvette has dedicated her life work to advocating for underserved and marginalized populations spending much of her career in Calgary, Alberta before returning to British Columbia in 2016.